The Swiss watch Manufactures of the LVMH Group, including the LVMH Watchmaking Division (TAG Heuer, Hublot and Zenith) and the House of Bvlgari, have observed the flight of Rolex, Tudor, Patek Philippe, Chanel and Chopard from the Baselworld show booked for January 2021 (you can find out about it here ).
Inside this setting of obviously debilitated portrayal of the Swiss watch industry and thus definitely lower support, the four brands have likewise chosen to pull out to save their picture and their relations with their customers also with the media. They will thusly not be participating in the 2021 version of Baselworld.
The four Maisons are analyzing different potential occasion designs comparing to the need to introduce their essential bearings and new items to their commercial accomplices – just as to the global press – one year from now.
The LVMH Watchmaking Division from one viewpoint, and Bvlgari on the other, will settle on their arrangements in the coming weeks, as indicated by their individual goals.
Beneath, the assertions of the agents of the brands.
Stéphane Bianchi, CEO Watchmaking Division LVMH
“We are sorry to need to leave this more than hundred-year Baselworld occasion to which our Maisons have been reliably steadfast. It is regardless certain that we should react rapidly and make different courses of action. We are confronting a chance to rethink the configuration and content of one of the vital snapshots of our watchmaking year, which addressed both a significant commercial test and a switch of impact for our brands. Considering this, we will do our most extreme to be available close by the other lofty Maisons that will assemble in Geneva in April 2021, and accordingly meet the necessities of our accomplices and customers while offering them an unparalleled experience.”
Jean-Christophe Babin, CEO Bvlgari Group
“Gathering the whole Swiss watch industry in a solitary area, Geneva – the recorded capital of watchmaking – and around a solitary date, is a significant chance to finally restore an area that generally very numerous divisions and dissimilar interests have debilitated compared to the remainder of the extravagance area where Bvlgari is dynamic and that is gaining a lot quicker ground. We are anticipating going to Geneva in April 2021, despite the fact that we actually need to characterize the conditions of our cooperation, which we will indicate in the coming weeks. We are additionally pleased not to need to compensate for the absence of institutional watch shows, which in 2020 constrained us to take strategic activities that were essential in the present moment however unfortunate in the medium term.”